Play It Again Sports® offers value-conscious buyers a wide selection of name-brand new and quality used sports and fitness equipment in sizes to fit everyone from Little Leaguers to Major Leaguers. Our merchandise and environment are designed to encourage and reassure enthusiastic parents and youngsters by presenting a comfortable mainstream retail image.
Our franchisees are our customers – parents and grandparents of children who love sports and fitness. This gives them a winning edge at understanding the needs of their market. They buy only the best gear in good condition and offer fair trade-ins and payment on the spot, building customer loyalty with every transaction.
Our unique business model allows our customers to create their own discount by trading in product they no longer use. We have a strong value proposition: great new and quality used sports and fitness gear at affordable prices.
|Average Store Size: |
3,200 to 4,000 square feet
|Core Customer Group: |
Adults, age 25 to 54
Parents with young kids
|Product Mix: |
40% quality used
|Secondary Customer Group: |
Young Adults, age 16 to 24
Adults, age 55 to 75
|Real Estate Location: |
Power strip centers with big box anchors
or suburban strip centers around regional
|Key Demographics: |
Middle to upper income households
Presence of kids 4-16
Presence of youth sports programs
Did you know that Play It Again Sports is the largest sporting goods resale franchise in North America and that all of our stores are individually owned and operated? Most of our franchisees are sports enthusiasts who were customers first and have now made a career bringing this unique retail store to their community. There are lots of markets available for this recession-proof business opportunity.Learn More