Play It Again Sports

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Own a Play It Again Sports

Opening day excitement – new stores opening in the US and Canada.

Opening day excitement – new stores opening in the US and Canada.

The lucrative sporting goods market is more than $53 billion annually.

The lucrative sporting goods market is more than $53 billion annually.

Enjoy being your own boss in a fast-paced, fun environment.

Enjoy being your own boss in a fast-paced, fun environment.

Play It Again Sports® offers value-conscious buyers a wide selection of name-brand new and quality used sports and fitness equipment in sizes to fit everyone from Little Leaguers to Major Leaguers.  Our merchandise and environment are designed to encourage and reassure enthusiastic parents and youngsters by presenting a comfortable mainstream retail image.

Our franchisees are our customers – parents and grandparents of children who love sports and fitness. This gives them a winning edge at understanding the needs of their market.  They buy only the best gear in good condition and offer fair trade-ins and cash on the spot, building customer loyalty with every transaction.

Our unique business model allows our customers to create their own discount by trading in product they no longer use.  We have a strong value proposition: great new and quality used sports and fitness gear at affordable prices.

Play It Again Sports Fast Facts

Average Store Size:
2,800 to 3,500 square feet
Core Customer Group:
Adults, age 25 to 49
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Product Mix:
67% new
33% quality used
Secondary Customer Group:
Adults, age 25 to 49,
Parents with Kids


Real Estate Location:
Power strip centers with big
box anchors or suburban strip centers around regional malls
Key Demographics:
Middle to upper-middle income households            
Presence of kids 4-16
Presence of youth sports program

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Franchisee Testimonials

When considering going into business for yourself, what factors influenced your decision?
  • 1

    When considering going into business for yourself, what factors influenced your decision?

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    What has your experience been like as a franchisee?

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    How Has Becoming A Store Owner Changed Your Life?

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    How is the franchise system in regard to Winmark Support?

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    How is the franchise system in regard to Buying Group?

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    How is the franchise system in regard to Fellow Franchisees?

  • 7

    What advice would you give a person considering this franchise?

  • 8

    Would you do it again?

  • 9

    How are involved in the community?

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    Featured Franchisee - Joe and Leah Pinheiro - Milton, Ontario