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The Brand
Play It Again Sports® offers value-conscious buyers a wide selection of name-brand new and quality used sports and fitness equipment in sizes to fit everyone from Little Leaguers to Major Leaguers. Our merchandise and environment are designed to encourage and reassure enthusiastic parents and youngsters by presenting a comfortable mainstream retail image.
Our franchisees are our customers – parents and grandparents of children who love sports and fitness. This gives them a winning edge at understanding the needs of their market. They buy only the best gear in good condition and offer fair trade-ins and cash on the spot, building customer loyalty with every transaction.
Our unique business model allows our customers to create their own discount by trading in product they no longer use. We have a strong value proposition: great new and quality used sports and fitness gear at affordable prices.
Play It Again Sports Fast Facts |
| Average Store Size: |
3,000 to 3,500 square feet |
| Core Customer Group: |
Female, age 25 to 49 |
| Secondary Customer Group: |
Adults, age 25 to 49 |
| Product Mix: |
75% new
25% quality used |
| Key Demographics: |
Middle to upper-middle income households
Presence of kids 4-16
Presence of youth sports program |
| Real Estate Location: |
Power strip centers with big box anchors or suburban strip centers around regional malls |
Interested in more information on Play It Again Sports franchise opportunities? Fill out our Request for Information Form today. Or simply call our toll free Play It Again Sports Franchise Information Line at (800) 453–7752 to talk to one of our helpful Franchise Developers who will help you understand the process. |
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Play It Again Sports ® is a registered trademark of Winmark Corporation® based in Minneapolis, MN. Each franchise is independently owned and operated. Other brand names are trademarked or registered by their respective companies. The trademarks and logos utilized in this website are owned by Winmark Corporation ® and any unauthorized use of these trademarks by others is subject to action under federal and state trademark laws.
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The Perfect Gift Want to give the perfect gift? A Play It Again Sports Gift Card is perfect for Holiday, Birthdays, Fathers Day... whatever the occasion don’t miss your chance to give them what they really want…the chance to make their sports and fitness dollars go further. Gift Cards are good at participating stores throughout the US and Canada.
My wife and I have found the perfect fit for business. Family, fun and sports.
Erin & Lorna Davis - Turlock, CA
Player's Club
Membership Program We reward our customers by offering exclusive promotions and frequency discounts for buying and selling at Play It Again Sports. Player's Club customers receive special promotions from our stores through email, direct mail and other nationally sponsored marketing programs. |
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